The Network Society - Analysis via Social Capital

The Network Society - Analysis via Social Capital

This article introduces the notion of social capital to effectively understand the socio-psychological impacts of the network society that we currently live in. Firstly, an analysis of the term "social capital" is undertaken to form a basis for the rest of the article. The impact of social networking services (SNSs) on social networks is then analysed keeping in mind the various aspects that help describe social capital. Social networks are analysed under the lens of various socio-cognitive abstractions such as strong and weak ties, bridging and bonding capital, power and affiliation and self-esteem.

Social Conformity - A Qualitative Analysis of Information Cascades

Social Conformity - A Qualitative Analysis of Information Cascades

This article addresses the well known phenomenon of social psychology known as social conformity vis-a-vis information cascades. First, we understand how conformity takes the form of a mild persuasion technique. Then, we formulate what an information cascade really is and understand a few properties associated with them. The last section deals with a case study of two real world examples of information cascades : The Sahara chit fund scam, and the QAnon conspiracy theory.

Power and the Mind

Power and the Mind

This article examines the ways in which power can impact the mind. By viewing the dimension of power from a cognitive lens, the ways in which power can alter our world view can be understood. First, a few theories of power have been discussed. Based on these, the ways in which power impacts the elements of the cognitive toolbox is examined. The article ends with a discussion on the interplay between powerless and powerful sources and how motivated cognition can explain these interactions.

Power Relations in the Web

Power Relations in the Web

This article aims at understanding how power shapes our perspectives in the web. Before getting into the discourse of power, we first attempt to understand the web itself and how it plays a role in our lives. This is done by viewing the web as a socio-cognitive space within which power operates. We then try to analyse power relations by relating to Michel Foucault's accounts of a disciplinary society and governmentality with respect to the web and the processes which operate in the web. Lastly, we analyse how the agency of these processes can be understood.

The Sociology of Online Dating

The Sociology of Online Dating

This article aims to critically analyse the digital phenomenon of online dating and how it has enabled diverse use and impacted diverse groups of society. Firstly, the article attempts to capture the underlying reasons for the rise of online dating in this networked digital society using the techniques of critical sociological imagination. This is followed by an examination of online dating services under various sociological lenses such as the creation of body as a digital, social space and analysing gender roles as social relations in these services. This article also attempts to lay out a foundation of modeling online dating as a social institution in the form of a sharing economy. The underlying sociological theory in all the above mentioned examinations is the concept of prosumption.